Seventh Generation EasyDose Laundry Detergent Fresh Lavender Ultra Concentrated Washing Detergent 23 oz
$13.99
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“Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With a refreshing lavender scent made with 100% essential oils and botanical ingredients, and an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you think about clean. Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener – both available in Fresh Lavender scent! At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you’re joining us in nurturing the health of the next seven generations.”
Product Dimensions : 6.87 x 7.5 x 8.93 inches; 1.44 Pounds
Item model number : 124432
Date First Available : December 21, 2018
Manufacturer : Unilever
ASIN : B07H3SDKDP
Best Sellers Rank: #4,093 in Health & Household (See Top 100 in Health & Household) #51 in Liquid Laundry Detergent
Customer Reviews: 4.6 4.6 out of 5 stars (8,138) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Our Seventh Generation EasyDose Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about
Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle
Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains
Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners
Refreshing lavender scent made from real ingredients: 100% essential oils & botanical ingredients in our washing detergent
13 reviews for Seventh Generation EasyDose Laundry Detergent Fresh Lavender Ultra Concentrated Washing Detergent 23 oz
Add a review
$13.99
Skip –
Love
Love this detergent. Cleans really well. Great lavender smell. Easy dose works great. Good price.
Joshua Rhoades –
Great quality. Love the efficiency
A bit expensive for the productGreat quality!Removes stains well. Excellent, real life, true lavender scent (not that artificial lavender you always get)
Michelle –
Smells great, cleans great
Love the smell, great for storage since they are compact, and works great for our family,
Patrice M. Christian –
Dispenser Top Does Not Work as Described
Nice detergent, smells good, colorless, nice compact size. The problem is with the dispenser top. It does not function as described. As soon as I opened my new bottle, the liquid came oozing out when I first held it, and I was not squeezing it, it was just that full. I attempted to turn it upside down and the liquid immediately ran out and it was apparent that it would continue to do so, even without squeezing per the instructions. Rather than waste the detergent, I decided to use a small scoop to measure the proper amount, which is .35 oz, or two teaspoons per the label.
jose pagan –
Good but needed bigger size
This is really good but i recommend getting the bigger size, the small one didn’t last me long because i have a lot of laundry to wash usually. It smells nice and washes laundry really good
Janet L –
Glad I switched!
Easy to use and love the smell. Doesn’t take up as much room as the other detergents did. Does a great job of cleaning the stains. And the best part — it doesn’t contain the cancer-causing agents like my past detergents! Seems to be a little more expensive to use, compared to my former brand.
Devinium –
Smalls great and works well! Love it
I love the smell and the reduced plastic containers.
Michelle JO –
Love this stuff!
Favorite laundry detergent and dispensing bottle that I go back to time and again. For the most part clean ingredients, the smell is pleasant but not overpowering.
AM –
Not Worth the price.
Luckas t. –
Reading other reviews I was skeptical about the container itself, but with a little common sense you can figure it out. Yes it dribbles when you tip the bottle but when you squeeze immediately it allows the dose to come out and voila, quickly turn back right side up to avoid waste…As for potency, if you have a HE washer, it works great. If I’m doing a deep fill large load, yeah I’ll use 2-3 squeezes.I’ve previously used the regular seventh generation laundry detergent and I’d probably go with the non-concentrated version next time.The smell is gentle, I didn’t find it artificial at all, and I’ve got a sensitivity to strong scents.
justnanastuff –
One bottle received.Usually the so called Lavender scents of many products are not even close to Mother Nature’s fragrances.As a matter of fact they are often too strong and chemical smelling.Seventh Generation has found a natural scent for their Lavender laundry soap with no chemically smell at all.Some of us are pretty sensitive to it so we are limited in its’ use.( no stars taken off for this )It does get clothing, bedding, dish cloths and towels quite clean; as clean as most harsher products available.So far we haven’t seen any fabric ‘wearing’ or changes that usually happen with every wash.With the convenient tip and 1 squeeze per load it would be easy to get the 66 loads it says it can handle.Our problem with this is that we often do small loads and squeezing the bottle to expel a lesser amount is pretty awkward and can get messy.We’ve had to squeeze the full 1-squeeze-amount into a container and portion it out that way.Although it is a minimal inconvenience, it takes away a bit from the original purpose of just 1 squeeze per load.It does however give us a few more loads from the bottle so it balances out in the long run.For us, it weren’t for the scent this would be close to perfect.First glance probably makes you think that the high price is too much but even at just 66 loads it works out to less than 50 cents per load.Doing smaller loads will obviously coast less per load.Seventh Generation products are fast becoming a staple in our household.They seem to be cornering the market for continually providing high quality, nature based products with reasonable pricing and a much lesser negative impact on the earth.
MEM –
Love the detergent as well as the unique dispensing function. Gets my clothes clean, and the scented versions aren’t overly scented. I like the lavender.Environmental considerations: concentrated so smaller container (60% less plastic, weighs less, takes up less space) and 50% less water to produce; 98% plant based.
ImReallyAnElf –
Does the job it’s supposed to, but at at a far greater cost than it’s worth. Despite my hopes that it would be a true rose scent, in fact it’s not. I’m not certain what it smells like exactly – just that I find it nauseating. The easy dosing thing is a neat little gimmick, but that’s all it is – seriously, when was the last time you stressed over your laundry detergent’s dosage!