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We believe that play is essential to a child’s development. That’s why we strive to create toys that are not only fun and engaging, but also educational and safe for young children. We are committed to using only the highest-quality materials and ensuring that our products meet the strictest safety standards.
TOYS FOR 0-12 MONTHS OLD BABY
BATH KNEELER & TUMMY TIME MAT
BUSY BOOK & FOIL ART FOR KIDS
TOYS FOR 6-36 MONTHS OLD BABY

TUMMY TIME TOY
Visual Development Stimulation: Baby born with blurred vision, and gradually increased on 3 months. This high contrast baby book helps stimulate development in the retina and the optic nerve, to train step by step and activate the brain. This soft book contains 11 different patterns which basically are black and white patterns and 1 baby-safe mirror, all of which will aid visual development in the early stages. Flip little red flag makes more fun for baby.
Capturing Your Child’s Attention: Baby boys or girls love these early learning toys. There is crinkle paper hiding in the page, which encourage baby to explore and gives baby endless hours of fun. The bright colors and contrast background will attract baby’s attention. Black and white patterns also help babies to develop their ability to focus their attention and concentration.
Safe Materials & Straps for Attachment: Our baby touch and feel books from soft polyester. Non-toxic, strong stitching, hand washable, and absolutely safe for your baby. Also, there are straps that easy for keeping on a crib, stroller, baby fence or the wall.
Ideal Toy for Tummy Time: You can also put these baby books on the floor for the tummy time. The high contrast patterns and the baby mirror can attract the baby’s attention for a long time, which could improve their fine motor skills, prevent flat head and help strengthen baby’s leg and arm muscles. Babies will enjoying touching and flipping thses soft books, making tummy time fun.
Great Gifts for Baby Boys and Girls: The soft activity books are lifelong and never-get-old gifts for infants and toddlers. Whatever age and gender you are planning to gift, our soft baby books are ideal newborn developmental toys for 0 – 12 month infants, perfect gift for Shower, birthdays and Christmas.
13 reviews for URMYWO Black and White Baby Toys, Tummy Time High Contrast Newborn Toys 0-3 Months, Soft Baby Book, Visual Stimulation Montessori Sensory Infant Toys 0-6-12 Months, Shower Gift for Boys Girls
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Original price was: $11.99.$9.99Current price is: $9.99.

Derek Bryant –
Great for newborn brain and visual development
Exactly as described! Great for tummy time for my 1 month old. Good quality and great price. I could tell my baby instantly focused on the images and even tracks it with her eyes when i move it around. I like that it’s easy to wipe and keep clean. I also like the tie feature to attach it to her crib.
Claudia Dragoni –
⸻ Title: Perfect High-Contrast Toys for Newborns
The URMYWO Black & White Baby Toys are wonderful for newborns. The high-contrast designs immediately capture my baby’s attention and help with visual stimulation. The soft book and toys are gentle, safe, and easy for little hands to explore. Great for sensory development and perfect for babies aged 0–3 months. A thoughtful and engaging addition to any nursery!
YeahB –
Great for Newborn Development – Stylish and Practical Too!”
🌟 Perfect Gift for a Newborn – Visually Engaging & Thoughtfully Designed 🌟I bought this black-and-white toy as a gift for a friend’s newborn, and it was an instant favorite. The high-contrast patterns are perfect for newborn vision development, and my friend mentioned that her baby was captivated by it from the start.The toy feels very well made—soft, safe, and lightweight enough for little hands. It’s also easy to attach to a stroller or crib, which makes it practical for daily use. The monochrome design is not only developmental but also stylish and neutral—great for any baby, regardless of gender.It made me feel great knowing I gifted something that’s both fun and beneficial for early development. Would absolutely recommend and would love to try more from this brand!
Adriana Galeano –
Perfect for tummy time!
This is so great for infants. Easy to store, easy to pack, convenient to take with you. So soft and flexible. My son was so amused with this and it made his tummy time sessions more enjoyable. It also folds so easily and you can even tie it to things if you wanted to keep it up on something. A great buy!
Amazon Customer –
Quality and Care
Appears to be of good quality and easy to clean. All of the pictures are cute.
Ariel McAlpine –
Good for baby’s development!
As a new parent, I’ve been loving the URMYWO Black & White Foldable Baby Sensory Toy. It immediately caught my baby’s attention with the bold patterns—perfect for those early weeks when their vision is still developing. The crinkly textures and little mirror are a nice bonus for tummy time, keeping them engaged just a bit longer.It’s lightweight, soft, and safe to chew on (which is a must now that everything goes in the mouth). I also like that it folds up easily to toss in the diaper bag.My only gripe? It doesn’t stand up on its own like in the pictures – you’ll need to prop it or lay it flat. Also the mirror is a little flimsy and cheap. But Still, for the price and how much my baby enjoys it, I’d definitely recommend it to other new parents.
Tayler Connal –
Great product
Perfect for baby, you can use it in the crib, pack and play, car seat, stroller. Black and white colors are great for newborns. Keeps them entertained and learning at a young age. Easy to use and pack in a bag for travel.
Karisa –
Excellent for Early Visual Development & Tummy Time Engagement
As a parent who’s passionate about developmental toys and Montessori principles, I was very pleased with the URMYWO Black and White Baby Toys. These soft, high-contrast books and panels are ideal for newborns through early infancy (0-6+ months). I’ve been using them daily during tummy time with my two-month-old, and here are some detailed observations:Pros:✅ High-Contrast Visuals:The black, white, and red designs are perfectly suited for newborn vision, which is limited to high-contrast images early on. My baby visibly tracks the shapes and patterns, which is a big deal at this stage of development.✅ Multi-Functional Layout:It’s designed like a soft, foldable accordion-style book that can stand upright for tummy time or lie flat. It’s double-sided with different images on each side—animals on one side, patterns on the other. This variety keeps my baby interested longer.✅ Tactile and Sensory Elements:There are crinkle papers inside and a baby-safe mirror that caught my baby’s attention early. The textures encourage grabbing, squeezing, and visual exploration, helping develop fine motor skills.✅ Montessori-Aligned:The minimalist, realistic artwork (no cartoonish exaggerations) and sensory-driven interaction align well with Montessori philosophies, which I really appreciate.✅ Durable and Safe:It’s machine washable and stitched well, so no worries about safety. It’s soft enough for little hands but structured enough to prop up on its own.✅ Great Gift Packaging:It arrives in a clean, gift-ready box—perfect for baby showers or a “first toy” gift.Considerations:⚠️ Limited Longevity for Older Infants:Once babies are past 6 months and start reaching for more complex toys, this may become less engaging. But for the intended age range, it’s perfect.⚠️ Mirror Could Be Larger:The baby-safe mirror is a nice addition but is quite small. A slightly bigger reflective area might enhance self-recognition interes
ジェネット –
赤ちゃん(1ヶ月半)はよく遊んでいる
Two Jacks One Jug –
A must have baby gift for baby showers or new parents! My niece loved these when she was a newborn!
Alecia –
My new granddaughter loves this! We use it while changing her diapers..as a tracking toy and during tummy time. She could stare at it forever! Happy i purchased it!
Amazon カスタマー –
My baby loves this even now at 6 months!
Alan –
Great for newborns to see!